"Studies have shown that design-oriented firms in all kinds of industries have outperformed their more-traditional peers—that design and innovation go hand-in-hand with financial success."—Design CouncilAt highly driven design companies they have a differentiation strategy where design is at their core. Those kinds of companies are...
Denmark is probably the first country that established a design strategy for the whole country. They even realized what went wrong with their first try-out. So, does it make any sense to have a design strategy for the whole country?...
Design itself will has to become a strategic partner of business because vice versa is not going to happen. ...
This post was part of my presentation competing at the WBPC10.What is the corporate identity audit? Why is it important?Corporate design is the most visible part of corporate identity. And the corporate design is by definition an instrument for transformation and, at the same time,...
From the October 07, 2010, 11:59 Pacific Time to the November 08, 2010, 09:59 Pacific time the presentation that was made from this blog's masters thesis is competing at the World's best World's best presentation contest '10 by SlideShare. Here is the link to the...
So, this blog is heading in new directions.I have been awarded a certificate (until the issue of the original degree is handed over) that says my new title (because I've already finished one MA) is:Master of Science in Business Administration.I completed the master's degree program...
The masters thesis of this blog—titled Corporate Design Strategy and Branding: the role of Design Management in developing the Corporate Identity—was presented at the Faculty of Economics on Tuesday, September 14, 2010 at 11:00 CET in the small conference room P-201....
Design thinking is knowing without reasoning and as such is the most disruptive and unsystematic form of thinking. By definition, design thinking is the productive combination of analytical thinking and intuitive thinking. But design thinking will be effective in your company only if strategic planning...
In design we are able to name almost 40 career profiles. Human resource expert and author, Roz Goldfarb, explains that not necessarily all of these profiles are from design schools, but they definitely have an important role to play in the design process....
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