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"Studies have shown that design-oriented firms in all kinds of industries have outperformed their more-traditional peers—that design and innovation go hand-in-hand with financial success."—Design CouncilAt highly driven design companies they have a differentiation strategy where design is at their core. Those kinds of companies are market leaders’ through design innovation. This is reflected in the non-technological innovations that are first-to-market in opposition to so-called me-to innovations where design innovations are copied by followers.—adapted from Kootstra, 2009In these two quotes, you will find the answer. I would like to develop my own company, already a strategic design consultancy, Vizuarna into a design innovations company. That is non-technological innovations. And in that manner, I have an idea of how to help other companies/organizations/students in their reporting efforts. More to follow. Stay tuned. :)Sources:Duarte, Nancy. 2008. slide:0logy. The...

The Project H Design is based on 6 guiding principles, or we could call it also a design strategy. #1 We design through action. #2 We design systems not stuff. #3 We design with, not for. #4 We start locally and scale globally. #5 We document, share, and measure. #6 We build. Such a progressive design strategy makes us believe that design can and will change the world....

Aaker, D. A. & Joachimsthaler, E. 2000a. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review: 42/4, p. 8-23.Aaker, D. A. & Joachimsthaler, E. 2000b. Brand Leadership. 2000. The Free Press. 350 p.Abdullah, R. 2007. Marken für internationale Märkte. In Hinz, K. et al. (ed.) 2007. Design Management. Teil 2: Design Management konkret. FHTV Berlin, IDZ Berlin und Autoren. Berlin. 127 p.Abdullah, R. & Cziwerny, R. 2007. Corporate Design: Kosten und Nutzen. Verlag Hermann Schmidt Mainz. 204 p.Bachman, T. et al. 1998. 18 views on the definition of Design Management. Design Management Journal: summer 1998, p. 14-19.Balmer, J. M. T. 1998. Corporate Identity and the Advent of Corporate Marketing. Journal of Marketing Management: 14/8, p.963-996.Balmer, J. M. T. & Gray, Edmund D. 2000. Corporate identity and corporate communications: creating a...