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Yes, I was participating in the World's Best Presentation Contest by Slide Share.I was going for a victory but that didn't happen. :) Not even a victory in the category where I was competing in - business. I'm still very proud of the presentation I made completely by myself. This presentation was actually a master's thesis presentation. See it for yourself:[slideshare id=5417630&doc=msavic-mba-thesis-v2-101011174452-phpapp01]Oh, and the winner is:[slideshare id=5602255&doc=smoke-theconvenienttruth-ep-101028211434-phpapp01]The winner for the category business, where I was competing is (really good one, I must say):[slideshare id=5759756&doc=tipsonpitching-101112162129-phpapp02]If you would like to know more about the contest follow the:http://www.slideshare.net/contest/worlds-best-presentation-contest-2010?cmp_src=homepage_anouncer ...

From the October 07, 2010, 11:59 Pacific Time to the November 08, 2010, 09:59 Pacific time the presentation that was made from this blog's masters thesis is competing at the World's best World's best presentation contest '10 by SlideShare. Here is the link to the presentation: http://www.slideshare.net/vizuarna/m-savic-mbathesisv2-5417630I would like to invite you to view the presentation below or at the given link. If you like it, please vote for me.And please vote below the presentation at the SlideShare site by clicking on the "thumbs up" icon. You will be asked to register with SlideShare (or log in if you are a member already), so few clicks will be necessary. I really appreciate your efforts.[slideshare id=5417630&doc=msavic-mba-thesis-v2-101011174452-phpapp01]...

The thesis of this blog - Corporate Design Strategy and Branding: The Role of Design Management in Developing the Corporate Identity - will be defended on Tuesday, September 14th, 2010 at the Economic Faculty in Ljubljana, eleven o'clock CET....

Design thinking is knowing without reasoning and as such is the most disruptive and unsystematic form of thinking. By definition, design thinking is the productive combination of analytical thinking and intuitive thinking. But design thinking will be effective in your company only if strategic planning is successfully connected with execution of products, services, and communications. ...

For design as such, we know that there are some advantages of outsourcing design, such as: the breadth of experience, objective opinion, bringing challenging perspectives for problem solving, and producing focused solutions. An in-house design team advantages are: that they are active stakeholders in an organisation, focused experience, shared sense of purpose, influencing companies design culture, and easier access to decision-makers and power holders (Best, 2006). Both options have disadvantages too. It is pretty clear, although the example goes from using design, that in corporate identity and brand architecture development the optimal solution will always be a combination of internal and external resources. Source: Best, Kathryn. 2006. Design Management: Managing Design Strategy, Process and Implementation. AVA Publishing SA. 215 p....

How to connect the strategy, design strategy and design management?Simply focusing on design and trying to connect it with the strategy is not supposed to create good results. There was a model developed to show that companies are to focus on design management rather than simply on the use of design. In the model, called Design Management Staircase there is a range presented from the immature level of design management to a level where design management is of strategic nature and part of the company’s culture (Kootstra, 2009, p. 12) and therefore part of corporate identity. The model is presented in the Figure below. /*! elementor - v3.5.5 - 03-02-2022 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} At highly driven design companies they have a differentiation strategy where design is at their core. Those kinds of companies are market...

Design management practitioners’ are, among others also: design department managers, brand managers, creative directors, design directors, heads of design, design strategists, and design researchers, as well as managers and executives responsible for making decisions about how design is used in the organization. This rather broad scope of work can be focused if we look at design and management to: + design direction, + design realisation; and not least + design coaching....

There is a general opinion—not only in the design community—that non designers make design decisions every day. Designers do tend to see this as an attack to their profession. And while the mutual suspicions between managers and creative teams exists, there is a possibility to find a suitable management concept for every design concept....