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Thinking, Fast and Slow is the book of the Nobel Prize winner Daniel Kahneman. My rating of the book is 4 out of 5 stars. Short review presents the psychodrama with the two characters, Sistem 1 and Sistem 2. Book shows us, that it’s easier to recognize other people’s mistake than our own, among many other very useful cases and examples. For business, for study and our relationships. Did you know that the formula for marital stability is simply the frequency of lovemaking minus frequency of quarrels? Book contributes heavily to the decision making theory. Although not written primarily for decision makers, this book helps us think better about our decisions. ...

12 May, 2016 /

For design as such, we know that there are some advantages of outsourcing design, such as: the breadth of experience, objective opinion, bringing challenging perspectives for problem solving, and producing focused solutions. An in-house design team advantages are: that they are active stakeholders in an organisation, focused experience, shared sense of purpose, influencing companies design culture, and easier access to decision-makers and power holders (Best, 2006). Both options have disadvantages too. It is pretty clear, although the example goes from using design, that in corporate identity and brand architecture development the optimal solution will always be a combination of internal and external resources. Source: Best, Kathryn. 2006. Design Management: Managing Design Strategy, Process and Implementation. AVA Publishing SA. 215 p....

03 April, 2010 /

“Champions may push from above, policies may sit off to one side, programs tend to be temporary and functions isolated, whether leading or lagging. In contrast, design as infusion works alongside, and especially within other functions. Managers whose responsibilities touch design do not merely accept it, but become part of it. Design thus becomes a way of life in the organization.” —Dumas and Minztberg, 1989Design Champion is according to one of the design consultancy approaches one of the most suitable ways for an organization to promote design. The champion could be the chief executive officer or other executives too or even an outside consultant. This person acts as a patron and even if he/she leaves the organizations there is the possibility to leave something important behind. The problems could occur when there are promoted beliefs...

12 February, 2010 /