Design Ladder

Design ladder is a concept or better to say a method that Danish Design Center (DDC) developed to measure the level of design activity adopted by a company.It has four stages:+ no use of design;+ design as styling;+ design as a process, and+ design as strategy.Out of that DDC developed two special programs. One is the Designer ISO - a certification program for design companies and the other is in-service training in design management aiming primarily toward executives who are not designers by profession. In Denmark, they know that Design-Aware Executive is important.Source:Ulla Havgaard Ramlau and Christina Melander. 2004. In Denmark, Design Tops the Agenda. Design Management Review. 15/4....