fbpx
  • All
  • Blog
  • Book reviews
  • Business models
  • Cross-media publishing
  • Design innovations
  • Design management / Design leadership
  • Design strategy
  • Design thinking
  • Events, conferences, workshops
  • Workshop testimonials

Yes, I was participating in the World's Best Presentation Contest by Slide Share.I was going for a victory but that didn't happen. :) Not even a victory in the category where I was competing in - business. I'm still very proud of the presentation I made completely by myself. This presentation was actually a master's thesis presentation. See it for yourself:[slideshare id=5417630&doc=msavic-mba-thesis-v2-101011174452-phpapp01]Oh, and the winner is:[slideshare id=5602255&doc=smoke-theconvenienttruth-ep-101028211434-phpapp01]The winner for the category business, where I was competing is (really good one, I must say):[slideshare id=5759756&doc=tipsonpitching-101112162129-phpapp02]If you would like to know more about the contest follow the:http://www.slideshare.net/contest/worlds-best-presentation-contest-2010?cmp_src=homepage_anouncer ...

This post was part of my presentation competing at the WBPC10.What is the corporate identity audit? Why is it important?Corporate design is the most visible part of corporate identity. And the corporate design is by definition an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition. To follow that definition, when developing a corporate identity we have to conduct a proper corporate identity audit.Corporate identity audit steps:step 1: select the audit team,step 2: assess the key elements in the corporate identity,step 3: determine who should be interviewed,step 4: conduct audit interviews,step 5: audit corporate identity factors,step 6: summarize salient points,step 7: determine the options for change,step 8: present the audit results, andstep 9: use the audit data to improve the corporate identity.Corporate identity audit is necessary because there are three...

The masters thesis of this blog—titled Corporate Design Strategy and Branding: the role of Design Management in developing the Corporate Identity—was presented at the Faculty of Economics on Tuesday, September 14, 2010 at 11:00 CET in the small conference room P-201....

The thesis of this blog - Corporate Design Strategy and Branding: The Role of Design Management in Developing the Corporate Identity - will be defended on Tuesday, September 14th, 2010 at the Economic Faculty in Ljubljana, eleven o'clock CET....

The thesis The Corporate Design Strategy and Branding: The Role of Design Management in developing the Corporate Identity has: + 76 pages, + 26 figures, and + 6 tables. It was successfully defend in September 2010. It consist of four main chapters on: four chapters on: + corporate identity, + branding and brand architecture, + corporate design strategy, and + design management....

Aaker, D. A. & Joachimsthaler, E. 2000a. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review: 42/4, p. 8-23.Aaker, D. A. & Joachimsthaler, E. 2000b. Brand Leadership. 2000. The Free Press. 350 p.Abdullah, R. 2007. Marken für internationale Märkte. In Hinz, K. et al. (ed.) 2007. Design Management. Teil 2: Design Management konkret. FHTV Berlin, IDZ Berlin und Autoren. Berlin. 127 p.Abdullah, R. & Cziwerny, R. 2007. Corporate Design: Kosten und Nutzen. Verlag Hermann Schmidt Mainz. 204 p.Bachman, T. et al. 1998. 18 views on the definition of Design Management. Design Management Journal: summer 1998, p. 14-19.Balmer, J. M. T. 1998. Corporate Identity and the Advent of Corporate Marketing. Journal of Marketing Management: 14/8, p.963-996.Balmer, J. M. T. & Gray, Edmund D. 2000. Corporate identity and corporate communications: creating a...

 We are able to support the thesis that there is clear connection between the corporate identity and brand architecture. In our opinion the brand architecture is a precondition for a process of the development of the corporate identity to start.  We are able to confirm that design management is not the only discipline that should be involved in corporate identity and branding. But we could say that in corporate identity and branding development design management should have a role, at least. There is a possibility or even a must that other disciplines are included. But design management is such a wide spectre discipline that it could be optimal if it has a leading role. Corporate identity definitely demands support from top management. Resources in corporate identity development are to be combined from inside of the corporations and...

For design as such, we know that there are some advantages of outsourcing design, such as: the breadth of experience, objective opinion, bringing challenging perspectives for problem solving, and producing focused solutions. An in-house design team advantages are: that they are active stakeholders in an organisation, focused experience, shared sense of purpose, influencing companies design culture, and easier access to decision-makers and power holders (Best, 2006). Both options have disadvantages too. It is pretty clear, although the example goes from using design, that in corporate identity and brand architecture development the optimal solution will always be a combination of internal and external resources. Source: Best, Kathryn. 2006. Design Management: Managing Design Strategy, Process and Implementation. AVA Publishing SA. 215 p....