Golden circle is a pattern discovered by Simon Sinek why some leaders and organizations they lead consistently outperform others. It consists of three circles where the first is, Why you are doing what you are doing; the second is How you do what you do; and the third is What you do....
Design Ladder is a model where companies are classified into four categories, depending on their use of design....
Design itself will has to become a strategic partner of business because vice versa is not going to happen. ...
I bought this book because I was many times in situations where I start talking and then there are some problems in stopping me. So the title seemed perfect for me. And although I thought this is going to be one of those motivational books, where you think, yeah right but this is not for me. In this book, I really found some valuable advice for me....
Corporate design is an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition (Van Cauwenberge, 2008). And that could be developed only if the proper corporate identity audit has been made.A corporate identity audit has been developed in 9 steps. These 9 steps are: + step 1: select the audit team; + step 2: asses key elements in the corporate identity; + step 3: determine who should be interviewed; + step 4: conduct audit interviews; + step 5: audit corporate identity factors; + step 6: summarize salient points; + step 7: determine the options for change; + step 8: present the audit results; + step 9: use the audit data to improve the corporate identity (Ollins and Selame, 2002). If the corporate identity audit process is to be taken as an...
In design we are able to name almost 40 career profiles. Human resource expert and author, Roz Goldfarb, explains that not necessarily all of these profiles are from design schools, but they definitely have an important role to play in the design process....
Don't Make Me Think: A Common Sense Approach to Web Usability is a must read book of Steve Krug for all who are in any way connected to web usability of web pages, sites, blogs...
Design management practitioners’ are, among others also: design department managers, brand managers, creative directors, design directors, heads of design, design strategists, and design researchers, as well as managers and executives responsible for making decisions about how design is used in the organization. This rather broad scope of work can be focused if we look at design and management to: + design direction, + design realisation; and not least + design coaching....
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