Various studies have shown that designer usually only parts of their professional work really do as designers. That fact alone gives a lot of possibilities to develop a career for designers and design managers alike....
Borja de Mozota has developed a classical method of Boston Consulting Group—product portfolio—for the use in design. The matrix could be the basis for a company to develop a design strategy. ...
There is a general opinion—not only in the design community—that non designers make design decisions every day. Designers do tend to see this as an attack to their profession.
And while the mutual suspicions between managers and creative teams exists, there is a possibility to find a suitable management concept for every design concept....
"Design is an activity involving a wide spectrum of professions in which products, services, graphics, interiors, and architecture all take part." (ICSID)...
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