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Yes, I was participating in the World's Best Presentation Contest by Slide Share.I was going for a victory but that didn't happen. :) Not even a victory in the category where I was competing in - business. I'm still very proud of the presentation I made completely by myself. This presentation was actually a master's thesis presentation. See it for yourself:[slideshare id=5417630&doc=msavic-mba-thesis-v2-101011174452-phpapp01]Oh, and the winner is:[slideshare id=5602255&doc=smoke-theconvenienttruth-ep-101028211434-phpapp01]The winner for the category business, where I was competing is (really good one, I must say):[slideshare id=5759756&doc=tipsonpitching-101112162129-phpapp02]If you would like to know more about the contest follow the:http://www.slideshare.net/contest/worlds-best-presentation-contest-2010?cmp_src=homepage_anouncer ...

From the October 07, 2010, 11:59 Pacific Time to the November 08, 2010, 09:59 Pacific time the presentation that was made from this blog's masters thesis is competing at the World's best World's best presentation contest '10 by SlideShare. Here is the link to the presentation: http://www.slideshare.net/vizuarna/m-savic-mbathesisv2-5417630I would like to invite you to view the presentation below or at the given link. If you like it, please vote for me.And please vote below the presentation at the SlideShare site by clicking on the "thumbs up" icon. You will be asked to register with SlideShare (or log in if you are a member already), so few clicks will be necessary. I really appreciate your efforts.[slideshare id=5417630&doc=msavic-mba-thesis-v2-101011174452-phpapp01]...

The masters thesis of this blog—titled Corporate Design Strategy and Branding: the role of Design Management in developing the Corporate Identity—was presented at the Faculty of Economics on Tuesday, September 14, 2010 at 11:00 CET in the small conference room P-201....

The thesis The Corporate Design Strategy and Branding: The Role of Design Management in developing the Corporate Identity has: + 76 pages, + 26 figures, and + 6 tables. It was successfully defend in September 2010. It consist of four main chapters on: four chapters on: + corporate identity, + branding and brand architecture, + corporate design strategy, and + design management....

 We are able to support the thesis that there is clear connection between the corporate identity and brand architecture. In our opinion the brand architecture is a precondition for a process of the development of the corporate identity to start.  We are able to confirm that design management is not the only discipline that should be involved in corporate identity and branding. But we could say that in corporate identity and branding development design management should have a role, at least. There is a possibility or even a must that other disciplines are included. But design management is such a wide spectre discipline that it could be optimal if it has a leading role. Corporate identity definitely demands support from top management. Resources in corporate identity development are to be combined from inside of the corporations and...

Corporate design is an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition (Van Cauwenberge, 2008). And that could be developed only if the proper corporate identity audit has been made.A corporate identity audit has been developed in 9 steps. These 9 steps are: + step 1: select the audit team; + step 2: asses key elements in the corporate identity; + step 3: determine who should be interviewed; + step 4: conduct audit interviews; + step 5: audit corporate identity factors; + step 6: summarize salient points; + step 7: determine the options for change; + step 8: present the audit results; + step 9: use the audit data to improve the corporate identity (Ollins and Selame, 2002). If the corporate identity audit process is to be taken as an...

In the process of designing the brand architecture sometimes only identifying the brands and subbrands could be a nontrivial task (Aaker and Joachimsthaler, 2000, p. 134).There is a famous picture that presents the brand architecture as a football team, presented in Figures 1 and 2. The football pitch is supposed to be the market map. There is a saying that if each football player represents brands, they are to cover the priority areas. Some players are the stars or super-brands others have minor roles and are support brands (Davidson, 2002, p. 28).Figure 1: The ideal portfolio /*! elementor - v3.5.5 - 03-02-2022 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} Figure 2: The typical market/brand portfolio If we think of each individual player as a brand, then identity and communication programs are tools or exercises that make the individual player better...

Brand architecture should have five dimensions:brand portfolio,portfolio rolesproduct-market context roles,the portfolio structure, andportfolio graphics. While we know five dimensions there are six objectives to be followed if the designed brand architecture is to achieve an effective and powerful brand impact (Aaker and Joachimsthaler, 2000, p. 134-135). And the powerful system of the brand architecture is the prerequisite in the development of the corporate identity.Source: Aaker, David A. and Joachimsthaler, Erich. 2000. Brand Leadership. 2000. The Free Press. 350 p. ...