Yes, I was participating in the World's Best Presentation Contest by Slide Share.I was going for a victory but that didn't happen. :) Not even a victory in the category where I was competing in - business. I'm still very proud of the presentation I...
A brand architecture is a system of putting the players in the right positions. Similarly as goes for the football team. ...
From the October 07, 2010, 11:59 Pacific Time to the November 08, 2010, 09:59 Pacific time the presentation that was made from this blog's masters thesis is competing at the World's best World's best presentation contest '10 by SlideShare. Here is the link to the...
The masters thesis of this blog—titled Corporate Design Strategy and Branding: the role of Design Management in developing the Corporate Identity—was presented at the Faculty of Economics on Tuesday, September 14, 2010 at 11:00 CET in the small conference room P-201....
The thesis The Corporate Design Strategy and Branding: The Role of Design Management in developing the Corporate Identity has: + 76 pages, + 26 figures, and + 6 tables. It was successfully defend in September 2010. It consist of four main chapters on: four chapters...
We are able to support the thesis that there is clear connection between the corporate identity and brand architecture. In our opinion the brand architecture is a precondition for a process of the development of the corporate identity to start. We are able to confirm that...
Corporate design is an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition (Van Cauwenberge, 2008). And that could be developed only if the proper corporate identity audit has been made.A corporate identity audit has been developed in 9 steps....
In the process of designing the brand architecture sometimes only identifying the brands and subbrands could be a nontrivial task (Aaker and Joachimsthaler, 2000, p. 134).There is a famous picture that presents the brand architecture as a football team, presented in Figures 1 and 2....
Brand architecture should have five dimensions:brand portfolio,portfolio rolesproduct-market context roles,the portfolio structure, andportfolio graphics. While we know five dimensions there are six objectives to be followed if the designed brand architecture is to achieve an effective and powerful brand impact (Aaker and Joachimsthaler, 2000, p. 134-135)....
Multilingual WordPress with WPML
You must be logged in to post a comment.