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What is it that people in the third world really need? How to solve the transportation problem in the third world? Tata has set the right questions and solve the problem of transport with the successful development of the first true low-priced car in the world....

A design strategy follows a little different path than the technology adoption curve that follows a normal distribution. We differentiate between six different design strategies: : + Endorse; + Curate; + Integrate; + Economize; + Play; and + Refresh. Following these design strategies organisations build a sustainable competitive advantage by design....

This post was part of my presentation competing at the WBPC10.What is the corporate identity audit? Why is it important?Corporate design is the most visible part of corporate identity. And the corporate design is by definition an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition. To follow that definition, when developing a corporate identity we have to conduct a proper corporate identity audit.Corporate identity audit steps:step 1: select the audit team,step 2: assess the key elements in the corporate identity,step 3: determine who should be interviewed,step 4: conduct audit interviews,step 5: audit corporate identity factors,step 6: summarize salient points,step 7: determine the options for change,step 8: present the audit results, andstep 9: use the audit data to improve the corporate identity.Corporate identity audit is necessary because there are three...

So, this blog is heading in new directions.I have been awarded a certificate (until the issue of the original degree is handed over) that says my new title (because I've already finished one MA) is:Master of Science in Business Administration.I completed the master's degree program on September 14, 2010. The thesis started also with this blog, and the first post: The structure of the thesis was written on January 25, 2008....

The masters thesis of this blog—titled Corporate Design Strategy and Branding: the role of Design Management in developing the Corporate Identity—was presented at the Faculty of Economics on Tuesday, September 14, 2010 at 11:00 CET in the small conference room P-201....

The thesis The Corporate Design Strategy and Branding: The Role of Design Management in developing the Corporate Identity has: + 76 pages, + 26 figures, and + 6 tables. It was successfully defend in September 2010. It consist of four main chapters on: four chapters on: + corporate identity, + branding and brand architecture, + corporate design strategy, and + design management....