fbpx

Golden circle is a pattern discovered by Simon Sinek why some leaders and organizations they lead consistently outperform others. It consists of three circles where the first is, Why you are doing what you are doing; the second is How you do what you do; and the third is What you do....

The masters thesis of this blog—titled Corporate Design Strategy and Branding: the role of Design Management in developing the Corporate Identity—was presented at the Faculty of Economics on Tuesday, September 14, 2010 at 11:00 CET in the small conference room P-201....

The thesis of this blog - Corporate Design Strategy and Branding: The Role of Design Management in Developing the Corporate Identity - will be defended on Tuesday, September 14th, 2010 at the Economic Faculty in Ljubljana, eleven o'clock CET....

The thesis The Corporate Design Strategy and Branding: The Role of Design Management in developing the Corporate Identity has: + 76 pages, + 26 figures, and + 6 tables. It was successfully defend in September 2010. It consist of four main chapters on: four chapters on: + corporate identity, + branding and brand architecture, + corporate design strategy, and + design management....

Aaker, D. A. & Joachimsthaler, E. 2000a. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review: 42/4, p. 8-23.Aaker, D. A. & Joachimsthaler, E. 2000b. Brand Leadership. 2000. The Free Press. 350 p.Abdullah, R. 2007. Marken für internationale Märkte. In Hinz, K. et al. (ed.) 2007. Design Management. Teil 2: Design Management konkret. FHTV Berlin, IDZ Berlin und Autoren. Berlin. 127 p.Abdullah, R. & Cziwerny, R. 2007. Corporate Design: Kosten und Nutzen. Verlag Hermann Schmidt Mainz. 204 p.Bachman, T. et al. 1998. 18 views on the definition of Design Management. Design Management Journal: summer 1998, p. 14-19.Balmer, J. M. T. 1998. Corporate Identity and the Advent of Corporate Marketing. Journal of Marketing Management: 14/8, p.963-996.Balmer, J. M. T. & Gray, Edmund D. 2000. Corporate identity and corporate communications: creating a...

There was a prediction of future design professionals, back in 2004, who will be:intelligent “makers”,active learners and communicators,active citizens, andsustainable entrepreneurs. These design professionals were to work in sustainable economies and corporate environments that are concerned with economic, social, and environmental issues (Cooper in Green et al., 2004).Source: Green D., Lee et al. 2004. Perspectives on designing design managers. Design Management Review: 15/2, p. 74-79....

For design as such, we know that there are some advantages of outsourcing design, such as: the breadth of experience, objective opinion, bringing challenging perspectives for problem solving, and producing focused solutions. An in-house design team advantages are: that they are active stakeholders in an organisation, focused experience, shared sense of purpose, influencing companies design culture, and easier access to decision-makers and power holders (Best, 2006). Both options have disadvantages too. It is pretty clear, although the example goes from using design, that in corporate identity and brand architecture development the optimal solution will always be a combination of internal and external resources. Source: Best, Kathryn. 2006. Design Management: Managing Design Strategy, Process and Implementation. AVA Publishing SA. 215 p....