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How to use the Business Model Canvas in a larger firm?

Recently I read a really interesting post titled Business Model Analysis & the Link to Strategy about one possible way how to use the Business Model Canvas in a larger company.

Worth remembering are:

  • find out and map different views within your firm of the role your (or other) team should be filling,
  • map out Business Model for each view using Business Model Canvas,
  • learn about and map the differences between the different business models.

Lessons to be learned are:

  1. You can’t pick a little bit of each business model.
  2. Why not use multiple business models?
  3. Which business model is right is a strategic decision.

 

Source:
Business Model Analysis & the Link to Strategy by Tim Kastelle, blog Innovation Leadership Network.

 

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