“Studies have shown that design-oriented firms in all kinds of industries have outperformed their more-traditional peers—that design and innovation go hand-in-hand with financial success.”

—Design Council

At highly driven design companies they have a differentiation strategy where design is at their core. Those kinds of companies are market leaders’ through design innovation. This is reflected in the non-technological innovations that are first-to-market in opposition to so-called me-to innovations where design innovations are copied by followers.

—adapted from Kootstra, 2009

In these two quotes, you will find the answer. I would like to develop my own company, already a strategic design consultancy, Vizuarna into a design innovations company. That is non-technological innovations. And in that manner, I have an idea of how to help other companies/organizations/students in their reporting efforts. More to follow. Stay tuned. :)

Sources:
Duarte, Nancy. 2008. slide:0logy. The art and science of creating great presentations. p. 82
Kootstra, Gert L. 2009. The incorporation of design management in today’s business practises: An analysis of design management practises in Europe. Design Management Europe: ADMIRE programme, 63 p.