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Why is it important to bring design closer to business?

The design itself will have to become a strategic partner of business because vice versa is not going to happen.

This post was part of my presentation competing at the WBPC10.

There is only one thing to remember if design wants to become a strategic partner to the business. The design itself will have to become a strategic partner of business because vice versa is not going to happen. The reason behind this claim is the fact that design is the subject that boards know the least about.  In that process, design management again has a critical role to play.

When the design is taken seriously in the business process it is important to remember that it has to: establish and maintain a mutually valuable relationship; be ready for design counseling to everyone in the organization because that is of critical importance, and last but not least to work with business people and not for business, if the design is to be a strategic partner.

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