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This post was part of my presentation competing at the WBPC10.What is the corporate identity audit? Why is it important?Corporate design is the most visible part of corporate identity. And the corporate design is by definition an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition. To follow that definition, when developing a corporate identity we have to conduct a proper corporate identity audit.Corporate identity audit steps:step 1: select the audit team,step 2: assess the key elements in the corporate identity,step 3: determine who should be interviewed,step 4: conduct audit interviews,step 5: audit corporate identity factors,step 6: summarize salient points,step 7: determine the options for change,step 8: present the audit results, andstep 9: use the audit data to improve the corporate identity.Corporate identity audit is necessary because there are three...

From the October 07, 2010, 11:59 Pacific Time to the November 08, 2010, 09:59 Pacific time the presentation that was made from this blog's masters thesis is competing at the World's best World's best presentation contest '10 by SlideShare. Here is the link to the presentation: http://www.slideshare.net/vizuarna/m-savic-mbathesisv2-5417630I would like to invite you to view the presentation below or at the given link. If you like it, please vote for me.And please vote below the presentation at the SlideShare site by clicking on the "thumbs up" icon. You will be asked to register with SlideShare (or log in if you are a member already), so few clicks will be necessary. I really appreciate your efforts.[slideshare id=5417630&doc=msavic-mba-thesis-v2-101011174452-phpapp01]...

So, this blog is heading in new directions.I have been awarded a certificate (until the issue of the original degree is handed over) that says my new title (because I've already finished one MA) is:Master of Science in Business Administration.I completed the master's degree program on September 14, 2010. The thesis started also with this blog, and the first post: The structure of the thesis was written on January 25, 2008....