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Can we compare a football team positions with the development of a brand architecture?

A brand architecture is a system of putting the players in the right positions. Similarly as goes for the football team. At the same time it is necessary to assure that this players—brands—are functioning as a team rather than only as a collection of players.

This post was part of my presentation competing at the WBPC10.

If we really think of each individual player as a brand then identity and communications programs are tools or in other words, exercises that make each individual player better.

But the brand architecture is a system of putting the players in the right positions. At the same time, it is necessary to assure that these players—brands—are functioning as a team rather than only as a collection of players.

brand-architecture-existing-footbal-players-everywhere

brand-architecture-upgraded-footbal-players-in-a-system

That is why we compare development of a football team with development of a brand architecture. In both cases there is a system because no player/brand alone can “with the war”.

If you would like to support my claim, please vote for my presentation at the http://slidesha.re/aQkX9R

And please vote for the presentation by clicking to the “thumbs up” icon. You will be asked to register with SlideShare (or login if you are a member already), so few clicks will be necessary (and an e-mail confirmation). If you have a Facebook profile you should be able to vote with it. It is maybe the easiest way but you will be asked to allow SlideShare to approach your data. I really appreciate your efforts.

 

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