Project H Design is based on 6 guiding principles, or we could call it also a design strategy. #1 We design through action. #2 We design systems, not stuff. #3 We design with, not for. #4 We start locally and scale globally. #5 We document, share, and measure. #6 We build. Such a progressive design strategy makes us believe that design can and will change the world.

While representing my company Vizuarna in New York, USA, I attended a very interesting round table in the organization of the Art Directors Club on Tuesday, May 11th.

The sponsor of the evening was Adobe, which is just launching its brand new CS5. So now everything is in 5’s. I was particularly interested in the presentation of Ms. Emily Pilloton. She founded Project H Design. H stands for Humanity Habitats Health Happiness.

Ms. Pilloton quit working as an agency designer because like she said product design industry makes a lot of crap. If there are any products really designed, they are usually in the luxury market. She believes design is a process and it is about people. The strategy for Project H Design is based on 6 guiding principles, I would call it a design strategy.

#1 We design through action.
#2 We design systems, not stuff.
#3 We design with, not for.
#4 We start locally and scale globally.
#5 We document, share, and measure.
#6 We build.

Respect! This is all I would dare to add to this event. Especially because Emily presented a case in action for every principle. Really convincing. And that is not all. She has managed to write a book: Design Revolution: 100 Products That Empower People.

When you listen to Emily you really start to believe that design can and will change the world.