Design ladder is a concept or better to say a method that Danish Design Center (DDC) developed to measure the level of design activity adopted by a company.
It has four stages: + no use of design; + design as styling; + design as a process, and + design as strategy.
Out of that DDC developed two special programs. One is the Designer ISO – a certification program for design companies and the other is in-service training in design management aiming primarily toward executives who are not designers by profession. In Denmark, they know that Design-Aware Executive is important.
Source: Ulla Havgaard Ramlau and Christina Melander. 2004. In Denmark, Design Tops the Agenda. Design Management Review. 15/4.
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