Design Management Staircase
How to connect the strategy, design strategy and design management?Simply focusing on design and trying to connect it with the strategy is not supposed to create good results. There was a model developed to show that companies are to focus on design management rather than simply on the use of design. In the model, called Design Management Staircase there is a range presented from the immature level of design management to a level where design management is of strategic nature and part of the company’s culture (Kootstra, 2009, p. 12) and therefore part of corporate identity. The model is presented in the Figure below. /*! elementor - v3.5.5 - 03-02-2022 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} At highly driven design companies they have a differentiation strategy where design is at their core. Those kinds of companies are market...
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