• All
  • Blog
  • Book reviews
  • Business models
  • Cross-media publishing
  • Design innovations
  • Design management / Design leadership
  • Design strategy
  • Design thinking
  • Events, conferences, workshops
  • Workshop testimonials

How to connect the strategy, design strategy and design management?Simply focusing on design and trying to connect it with the strategy is not supposed to create good results. There was a model developed to show that companies are to focus on design management rather than simply on the use of design. In the model, called Design Management Staircase there is a range presented from the immature level of design management to a level where design management is of strategic nature and part of the company’s culture (Kootstra, 2009, p. 12) and therefore part of corporate identity. The model is presented in the Figure below. /*! elementor - v3.5.5 - 03-02-2022 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} At highly driven design companies they have a differentiation strategy where design is at their core. Those kinds of companies are market...

22 December, 2009 /

The design manager should be able to manage:design people,design budgets,design timetables,design work,design organizations. It is obvious that it is a wide range of complex skills, especially if we consider that design managers are often supposed to be the design leaders too.A design leadership requires on the other hand six basic skills:envisioning the future,manifesting strategic intent,directing design investment,managing corporate reputation,nurturing the environment for innovation,training for design leadership (Turner in MacDonald (ed), 2004, p. 14). Source: MacDonald, Stuart (ed). 2004. Design Issues in Europe Today. The Bureau of European Design Associations – BEDA, 58 p....

04 December, 2009 /