1. Aaker, David A. and Joachimsthaler, Erich. 2000. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review: 42/4, p. 8-23.
  2. Balmer, John M. T.. 1998. Corporate Identity and the Advent of Corporate Marketing. Journal of Marketing Management: 14/8, p.963-996.
  3. Balmer, John M. T. and Gray, Edmund D.. 2000. Corporate identity and corporate communications: creating a competitive adventage. Industrial and Commercial Training: 32/7, p. 256-261.
  4. Bailey, Simon. 2006. Effective design is measurable. Design Week: 04.05., p. 22.
  5. Bernstein, Laurence. 2006. Scaling Mt. Logo. Marketing Magazine: 111/4, p. 13.
  6. Best, Kathryn. 2006. Design Management: Managing Design Strategy, Process and Implementation. AVA Publishing SA. 215 p.
  7. Borja de Mozota, Brigitte. 2003. Design management: using design to build brand value and corporate innovation. Allworth Press. 281 p.
  8. Amy Campbell. 1999. Brand Architecture: A Method to the Madness. Infoworks! Information Design + Content Strategy. p. 1-6.
  9. Cornelissen, John and Harris, Phil. 2001. The Corporate Identity Metaphor: Perspective, Problems and Prospects. Journal of Marketing Management. 17, p. 49-71.
    Davidson, Hugh. 2002. Portfolio managing matters. Brand Strategy: 162, p. 28.
  10. Dev, Chekitan S. et al. 2008. The Corporate Brand: Help or Hindrance? Harvard Business Review: 86/2, p. 49-58.
    Devlin, James. 2003. Brand Architecture in Services: The Example of Retail Financial Services. Journal of Marketing Management: 19/9/10, p. 1043-1065.
  11. Dicks, Brian. 2005. Advertising v. design. Creative Review: 3. p. 12.
  12. Douglas, Susan P. et. al. 2001. Executive Insights: Integrating Branding Strategy Across Markets: Building International Brand Architecture. Journal of International Marketing: 9/2, p. 97-114.
  13. Exon, Mike. 2006. Is design really under threat from the ad agency? Design Week: 13.07., p. 3.
  14. Hase, Holger. et. al. (ed.) 2006. Design Management. Teil 1: Design Management im Fokus. FHTV Berlin, IDZ Berlin und Autoren. Berlin. 91 p.
  15. Hase, Holger. et. al. (ed.) 2007. Design Management. Teil 3: Einblicke und Ausblicke. FHTV Berlin, IDZ Berlin und Autoren. Berlin. 167 p.
  16. Hinz, Katrin. et. al. (ed.) 2007. Design Management. Teil 2: Design Management konkret. FHTV Berlin, IDZ Berlin und Autoren. Berlin. 127 p.
  17. Karaosmanoglu, Elif and Melewar, T. C.. 2006. Corporate communications, identity and image: A research agenda. Journal of Brand Management: 14/1/2, p. 196-206.
  18. Markwick, Nigel and Fill, Chris. 1997. Towards a framework for managing corporate identity. European Journal of Marketing: 31/5/6, p. 396-409.
  19. McKenna, Regis. 1991. Marketing Is Everything. Harvard Business Review: 69/1, p. 65-79.
  20. Melewar, T. C.. 2003. Determinants of corporate identity construct: a review of literature. Journal of Marketing Communications: 9. p. 195-220.
  21. Melewar, T. C. and Saunders John. 1998. Global corporate visual identity systems: using an extended marketing mix. European Journal of Marketing: 34/5-6, p. 538-550.
  22. Moingeon, Bertrand and Ramanantsoa. 1997. Understanding corporate identity: the French school of thought. European Journal of Marketing: 31/5-6, p. 383-395.
  23. Olins, Wally. 2004. On Brands. Thames & Hudson Inc. 256 p.
    Paulmann, Robert. 2005. Double Loop. Basiswissen Corporate Identity. Verlag Hermann Schmidt Mainz. 157 p.
  24. Parum, Eva. 2006. Corporate Governance and Corporate Identity. An International Review: 4/6, p. 558-567.
  25. Petromilli, Michael and Morrison, Dan. 200. Creating brand harmony. Marketing Management: 11/4, p. 16-20.
  26. Pharoah, Andrew. 2006. Image is everything. Brand strategy: 202, p. 45-47.
  27. Rajagopal and Sanchez, Romulo. 2004. Conceptual analysis of brand architecture and relationships within product categories. Journal of Brand Management: 11/3, p. 233-247.
  28. Rhee, Noh Jong and Han, Eun Kyoung. 2006. A New CI and Rebranding Experience using the SK Brand Management System. Corporate Reputation Review: 9/4, p. 271-280.
  29. van Riel, Cees B. M. and Balmer, John M. T.. 1997. Corporate identity: the concept, its measurements and management. European Journal of Marketing: 31/5/6, p. 340-355.
  30. Ritson, Mark. 2006. Why being contradictory makes sense. Marketing: 00253650, p. 19.
  31. Rode, Verena and Vallaster, Christine. 2005. Corporate Branding for Start-ups: The Crucial Role of Entrepreneurs. Corporate Reputation Review: 8/2, p. 121-135.
  32. Strebinger, Andreaa and Treiblmaier, Horst. 2006. The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Structure, And Their Interrelations. Schmalenbach Business Review: 58/1, p. 81-113.
  33. Stuart, Helen and Kerr, Gayle. 1999. Marketing communication and corporate identity: are they integrated? Journal of Marketing Communications: 5/4, p. 169-179.
  34. Uggla, Henrik. 2004. The brand association base: A conceptual model for strategically leveraging partner brand equity. Journal of Brand Management: 12/2, p. 105-123.
  35. Vickers, Graham. 2004. Still Solving Problems. Creative Review: 12, p. 52-56.
  36. Visocky O’Grady, Jeniffer and Visocky O’Grady, Kenneth. 2006. A designer’s research manual: succed in design by knowing your client and what they really need. Rockport Publishers. 192 p.
No Comments


%d bloggers like this: